PREFERENSI MAHASISWA MENABUNG DI PERBANKAN SYARIAH : STUDI PADA MAHASISWA PERGURUAN TINGGI DKI JAKARTA

The development of Islamic banking in Indonesia is growing rapidly, supported by the great potential DKI Jakarta area. After merger banks 2021 caused student awareness financial transactions to increase. This study aims examine effect service quality, brand image, and knowledge on preferences for saving banking. Sampling through purposive sampling method which was tested 100 respondents. data collection instrument used a questionnaire with Likert scale. analytical technique determine magnitude this multiple linear regression assisted SPSS version 25 program. test results show that (1) quality has significant banking, (2) image no savings preferences. (3) (4) have